Search Engine Marketing Overview  

Having a website built is only the first step in creating an effective internet presence. While your web site is itself an advertisement of your services, it does not "advertise" itself. You have to, in a sense, advertise your advertisement. As construction websites become more affordable, they also become more common. Understanding how homeowners think, where they go to research contractors and what tools they use to find contractors will help you create a successful online marketing campaign bringing consumers to your site. Here are some important statistics to consider:

• 85%-90% of all internet users rely on search engines to find information.
• According to the 2007 TRENDS REPORT “100 million consumers go online every year to look at contractors, which is more than 1 in 3 Americans”.
• The top 10 search engines make up more than 90% of all search traffic.
• Most internet users never click past the first Search Engine Results Page (SERP).

Where Does Your Website Rank in Search Engines?
To find out where your site ranks in the major search engines, visit Google, Yahoo! and MSN to conduct a search of major terms relating to your areas of business. These continue to be the three front runners in search technology.

If your construction website is stuck on page 200 of Google for your main phrase, consumers' will not find you. The simple fact remains: Most people never look past the first couple pages of results. To become successful your construction website must gain first page positioning. So how do you get your site to the top of the search engines?

Keyword Research
First and foremost, it is important to know what search terms consumers are using to find contractors online in your geographic area. Having created the most current and accurate technology, we do research to determine what phrases attract the largest audience and also what terms have the least amount of competition. This helps us to decide together the best search terms to target when optimizing your construction website.

Homepage & Meta Tag Optimization
Once we understand what terms will be most effective in bringing traffic to your site we will begin the process of optimizing your homepage properly. Our goal is to ensure that your content is quality. We also ensure these important phrases appear in your Meta tags for optimum performance.

Custom Pages
Creating custom pages of content that are unique to your site is also an important step in developing a real estate website that will achieve top placement, attract new visitors AND return visitors. If you have the same pages as every other contractor in your area, how will YOU stand out? You won't!

Have Us Write Custom Content for You!
As previously mentioned, it's always more advantageous to use quality content written specifically for your site alone. By providing quality content, a site can not only increase its rankings within search engines, but also dramatically improve its conversion rate.